Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18B3BC
RGB
24, 179, 188
HSL
183, 77%, 42%
HSB
183, 87%, 74%
CMYK
87, 5, 0, 26
LAB
66, -36, -16
LCH
66, 39, 204
OKLCH
0.70, 0.12, 201
XYZ
26, 36, 53
LUV
66, -49, -18
HWB
183, 9%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.