Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18B4E1
RGB
24, 180, 225
HSL
193, 81%, 49%
HSB
193, 89%, 88%
CMYK
89, 20, 0, 12
LAB
68, -26, -34
LCH
68, 43, 232
OKLCH
0.72, 0.13, 225
XYZ
30, 38, 77
LUV
68, -46, -49
HWB
193, 9%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.