Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18B8FA
RGB
24, 184, 250
HSL
198, 96%, 54%
HSB
198, 90%, 98%
CMYK
90, 26, 0, 2
LAB
70, -21, -44
LCH
70, 49, 244
OKLCH
0.74, 0.15, 234
XYZ
35, 41, 97
LUV
70, -46, -67
HWB
198, 9%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.