Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18BDFB
RGB
24, 189, 251
HSL
196, 97%, 54%
HSB
196, 90%, 98%
CMYK
90, 25, 0, 2
LAB
71, -23, -42
LCH
71, 48, 241
OKLCH
0.75, 0.15, 232
XYZ
36, 44, 98
LUV
71, -48, -64
HWB
196, 9%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.