Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
190404
RGB
25, 4, 4
HSL
0, 72%, 6%
HSB
0, 84%, 10%
CMYK
0, 84, 84, 90
LAB
3, 8, 3
LCH
3, 8, 20
OKLCH
0.15, 0.04, 23
XYZ
0, 0, 0
LUV
3, 5, 1
HWB
0, 2%, 90%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.