Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
193240
RGB
25, 50, 64
HSL
202, 44%, 17%
HSB
202, 61%, 25%
CMYK
61, 22, 0, 75
LAB
19, -6, -12
LCH
19, 14, 242
OKLCH
0.30, 0.04, 235
XYZ
2, 3, 5
LUV
19, -9, -12
HWB
202, 10%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.