Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
193460
RGB
25, 52, 96
HSL
217, 59%, 24%
HSB
217, 74%, 38%
CMYK
74, 46, 0, 62
LAB
22, 3, -30
LCH
22, 30, 275
OKLCH
0.33, 0.08, 260
XYZ
4, 4, 12
LUV
22, -9, -34
HWB
217, 10%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.