Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19396D
RGB
25, 57, 109
HSL
217, 63%, 26%
HSB
217, 77%, 43%
CMYK
77, 48, 0, 57
LAB
24, 4, -34
LCH
24, 35, 276
OKLCH
0.35, 0.10, 260
XYZ
5, 4, 15
LUV
24, -11, -41
HWB
217, 10%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.