Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
193A4D
RGB
25, 58, 77
HSL
202, 51%, 20%
HSB
202, 68%, 30%
CMYK
68, 25, 0, 70
LAB
23, -7, -16
LCH
23, 17, 245
OKLCH
0.33, 0.05, 236
XYZ
3, 4, 8
LUV
23, -12, -17
HWB
202, 10%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.