Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
193E6C
RGB
25, 62, 108
HSL
213, 62%, 26%
HSB
213, 77%, 42%
CMYK
77, 43, 0, 58
LAB
25, 0, -31
LCH
25, 31, 270
OKLCH
0.36, 0.09, 255
XYZ
5, 5, 15
LUV
25, -12, -38
HWB
213, 10%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.