Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194164
RGB
25, 65, 100
HSL
208, 60%, 25%
HSB
208, 75%, 39%
CMYK
75, 35, 0, 61
LAB
26, -4, -25
LCH
26, 26, 260
OKLCH
0.37, 0.08, 248
XYZ
5, 5, 13
LUV
26, -14, -30
HWB
208, 10%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.