Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194271
RGB
25, 66, 113
HSL
212, 64%, 27%
HSB
212, 78%, 44%
CMYK
78, 42, 0, 56
LAB
27, -1, -32
LCH
27, 32, 269
OKLCH
0.38, 0.09, 254
XYZ
5, 5, 16
LUV
27, -14, -40
HWB
212, 10%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.