Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194274
RGB
25, 66, 116
HSL
213, 65%, 28%
HSB
213, 78%, 45%
CMYK
78, 43, 0, 55
LAB
27, 0, -34
LCH
27, 34, 271
OKLCH
0.38, 0.10, 255
XYZ
6, 5, 17
LUV
27, -13, -42
HWB
213, 10%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.