Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194348
RGB
25, 67, 72
HSL
186, 48%, 19%
HSB
186, 65%, 28%
CMYK
65, 7, 0, 72
LAB
26, -14, -8
LCH
26, 16, 209
OKLCH
0.36, 0.05, 206
XYZ
4, 5, 7
LUV
26, -15, -7
HWB
186, 10%, 72%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.