Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194379
RGB
25, 67, 121
HSL
214, 66%, 29%
HSB
214, 79%, 47%
CMYK
79, 45, 0, 53
LAB
28, 1, -36
LCH
28, 36, 272
OKLCH
0.38, 0.10, 256
XYZ
6, 6, 19
LUV
28, -14, -45
HWB
214, 10%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.