Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19456D
RGB
25, 69, 109
HSL
209, 63%, 26%
HSB
209, 77%, 43%
CMYK
77, 37, 0, 57
LAB
28, -4, -28
LCH
28, 28, 262
OKLCH
0.38, 0.08, 249
XYZ
5, 6, 15
LUV
28, -15, -35
HWB
209, 10%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.