Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194663
RGB
25, 70, 99
HSL
204, 60%, 24%
HSB
204, 75%, 39%
CMYK
75, 29, 0, 61
LAB
28, -8, -22
LCH
28, 23, 251
OKLCH
0.38, 0.07, 241
XYZ
5, 5, 13
LUV
28, -15, -26
HWB
204, 10%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.