Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194673
RGB
25, 70, 115
HSL
210, 64%, 27%
HSB
210, 78%, 45%
CMYK
78, 39, 0, 55
LAB
29, -2, -31
LCH
29, 31, 265
OKLCH
0.39, 0.09, 251
XYZ
6, 6, 17
LUV
29, -15, -39
HWB
210, 10%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.