Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194677
RGB
25, 70, 119
HSL
211, 65%, 28%
HSB
211, 79%, 47%
CMYK
79, 41, 0, 53
LAB
29, -1, -33
LCH
29, 33, 268
OKLCH
0.39, 0.10, 253
XYZ
6, 6, 18
LUV
29, -15, -42
HWB
211, 10%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.