Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19468A
RGB
25, 70, 138
HSL
216, 69%, 32%
HSB
216, 82%, 54%
CMYK
82, 49, 0, 46
LAB
30, 5, -43
LCH
30, 43, 277
OKLCH
0.40, 0.12, 259
XYZ
7, 6, 25
LUV
30, -14, -56
HWB
216, 10%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.