Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19485A
RGB
25, 72, 90
HSL
197, 57%, 23%
HSB
197, 72%, 35%
CMYK
72, 20, 0, 65
LAB
28, -12, -16
LCH
28, 19, 234
OKLCH
0.38, 0.06, 227
XYZ
5, 6, 11
LUV
28, -17, -18
HWB
197, 10%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.