Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19487C
RGB
25, 72, 124
HSL
212, 66%, 29%
HSB
212, 80%, 49%
CMYK
80, 42, 0, 51
LAB
30, -1, -35
LCH
30, 35, 269
OKLCH
0.40, 0.10, 254
XYZ
6, 6, 20
LUV
30, -15, -45
HWB
212, 10%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.