Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194952
RGB
25, 73, 82
HSL
189, 53%, 21%
HSB
189, 70%, 32%
CMYK
70, 11, 0, 68
LAB
28, -14, -10
LCH
28, 18, 216
OKLCH
0.38, 0.05, 212
XYZ
4, 6, 9
LUV
28, -17, -11
HWB
189, 10%, 68%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.