Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194974
RGB
25, 73, 116
HSL
208, 65%, 28%
HSB
208, 78%, 45%
CMYK
78, 37, 0, 55
LAB
30, -4, -30
LCH
30, 30, 262
OKLCH
0.40, 0.09, 249
XYZ
6, 6, 17
LUV
30, -16, -38
HWB
208, 10%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.