Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
194C81
RGB
25, 76, 129
HSL
211, 68%, 30%
HSB
211, 81%, 51%
CMYK
81, 41, 0, 49
LAB
31, -1, -35
LCH
31, 35, 268
OKLCH
0.41, 0.10, 253
XYZ
7, 7, 22
LUV
31, -16, -46
HWB
211, 10%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.