Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1953B0
RGB
25, 83, 176
HSL
217, 75%, 39%
HSB
217, 86%, 69%
CMYK
86, 53, 0, 31
LAB
36, 10, -56
LCH
36, 57, 280
OKLCH
0.46, 0.16, 260
XYZ
11, 10, 42
LUV
36, -17, -77
HWB
217, 10%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.