Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1958AF
RGB
25, 88, 175
HSL
215, 75%, 39%
HSB
215, 86%, 69%
CMYK
86, 50, 0, 31
LAB
38, 7, -53
LCH
38, 53, 277
OKLCH
0.47, 0.15, 258
XYZ
12, 10, 42
LUV
38, -19, -74
HWB
215, 10%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.