Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1958B9
RGB
25, 88, 185
HSL
216, 76%, 41%
HSB
216, 86%, 73%
CMYK
86, 52, 0, 27
LAB
38, 10, -58
LCH
38, 59, 280
OKLCH
0.48, 0.17, 259
XYZ
13, 11, 47
LUV
38, -18, -81
HWB
216, 10%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.