Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
195963
RGB
25, 89, 99
HSL
188, 60%, 24%
HSB
188, 75%, 39%
CMYK
75, 10, 0, 61
LAB
34, -18, -12
LCH
34, 22, 214
OKLCH
0.43, 0.06, 210
XYZ
6, 8, 13
LUV
34, -23, -13
HWB
188, 10%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.