Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
195997
RGB
25, 89, 151
HSL
210, 72%, 35%
HSB
210, 83%, 59%
CMYK
83, 41, 0, 41
LAB
36, -2, -40
LCH
36, 40, 267
OKLCH
0.46, 0.12, 252
XYZ
10, 10, 31
LUV
36, -20, -55
HWB
210, 10%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.