Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1959A1
RGB
25, 89, 161
HSL
212, 73%, 36%
HSB
212, 84%, 63%
CMYK
84, 45, 0, 37
LAB
37, 1, -45
LCH
37, 45, 272
OKLCH
0.46, 0.13, 255
XYZ
10, 10, 35
LUV
37, -19, -63
HWB
212, 10%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.