Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1959B7
RGB
25, 89, 183
HSL
216, 76%, 41%
HSB
216, 86%, 72%
CMYK
86, 51, 0, 28
LAB
38, 9, -56
LCH
38, 57, 279
OKLCH
0.48, 0.16, 259
XYZ
13, 11, 46
LUV
38, -19, -79
HWB
216, 10%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.