Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1959BD
RGB
25, 89, 189
HSL
217, 77%, 42%
HSB
217, 87%, 74%
CMYK
87, 53, 0, 26
LAB
39, 11, -59
LCH
39, 60, 280
OKLCH
0.49, 0.17, 260
XYZ
13, 11, 50
LUV
39, -19, -83
HWB
217, 10%, 26%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.