Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196191
RGB
25, 97, 145
HSL
204, 71%, 33%
HSB
204, 83%, 57%
CMYK
83, 33, 0, 43
LAB
39, -8, -33
LCH
39, 34, 256
OKLCH
0.47, 0.10, 243
XYZ
10, 11, 28
LUV
39, -23, -45
HWB
204, 10%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.