Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196374
RGB
25, 99, 116
HSL
191, 65%, 28%
HSB
191, 78%, 45%
CMYK
78, 15, 0, 55
LAB
38, -18, -16
LCH
38, 25, 222
OKLCH
0.46, 0.07, 217
XYZ
8, 10, 18
LUV
38, -25, -20
HWB
191, 10%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.