Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19637D
RGB
25, 99, 125
HSL
196, 67%, 29%
HSB
196, 80%, 49%
CMYK
80, 21, 0, 51
LAB
39, -16, -21
LCH
39, 26, 234
OKLCH
0.47, 0.08, 227
XYZ
9, 11, 21
LUV
39, -25, -27
HWB
196, 10%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.