Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196779
RGB
25, 103, 121
HSL
191, 66%, 29%
HSB
191, 79%, 47%
CMYK
79, 15, 0, 53
LAB
40, -19, -17
LCH
40, 25, 222
OKLCH
0.48, 0.08, 217
XYZ
9, 11, 20
LUV
40, -26, -21
HWB
191, 10%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.