Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1967C5
RGB
25, 103, 197
HSL
213, 77%, 44%
HSB
213, 87%, 77%
CMYK
87, 48, 0, 23
LAB
43, 5, -57
LCH
43, 57, 275
OKLCH
0.52, 0.16, 256
XYZ
15, 14, 55
LUV
43, -23, -82
HWB
213, 10%, 23%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.