Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1969A9
RGB
25, 105, 169
HSL
207, 74%, 38%
HSB
207, 85%, 66%
CMYK
85, 38, 0, 34
LAB
42, -5, -42
LCH
42, 42, 263
OKLCH
0.51, 0.13, 248
XYZ
13, 13, 39
LUV
42, -24, -59
HWB
207, 10%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.