Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1969B8
RGB
25, 105, 184
HSL
210, 76%, 41%
HSB
210, 86%, 72%
CMYK
86, 43, 0, 28
LAB
43, 0, -49
LCH
43, 49, 270
OKLCH
0.52, 0.14, 253
XYZ
14, 14, 47
LUV
43, -24, -71
HWB
210, 10%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.