Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196A98
RGB
25, 106, 152
HSL
202, 72%, 35%
HSB
202, 84%, 60%
CMYK
84, 30, 0, 40
LAB
42, -11, -32
LCH
42, 34, 251
OKLCH
0.50, 0.10, 240
XYZ
11, 13, 32
LUV
42, -26, -45
HWB
202, 10%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.