Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196AE4
RGB
25, 106, 228
HSL
216, 80%, 50%
HSB
216, 89%, 89%
CMYK
89, 54, 0, 11
LAB
46, 14, -70
LCH
46, 71, 281
OKLCH
0.55, 0.20, 260
XYZ
20, 16, 75
LUV
46, -22, -102
HWB
216, 10%, 11%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.