Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196BE8
RGB
25, 107, 232
HSL
216, 82%, 50%
HSB
216, 89%, 91%
CMYK
89, 54, 0, 9
LAB
47, 14, -71
LCH
47, 73, 281
OKLCH
0.56, 0.20, 260
XYZ
20, 17, 78
LUV
47, -23, -104
HWB
216, 10%, 9%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.