Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196DB6
RGB
25, 109, 182
HSL
208, 76%, 41%
HSB
208, 86%, 71%
CMYK
86, 40, 0, 29
LAB
44, -3, -46
LCH
44, 46, 266
OKLCH
0.53, 0.14, 250
XYZ
14, 15, 46
LUV
44, -25, -67
HWB
208, 10%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.