Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196DE0
RGB
25, 109, 224
HSL
215, 80%, 49%
HSB
215, 89%, 88%
CMYK
89, 51, 0, 12
LAB
47, 11, -67
LCH
47, 67, 279
OKLCH
0.55, 0.19, 258
XYZ
19, 17, 73
LUV
47, -23, -98
HWB
215, 10%, 12%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.