Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1971CB
RGB
25, 113, 203
HSL
210, 78%, 45%
HSB
210, 88%, 80%
CMYK
88, 44, 0, 20
LAB
47, 1, -55
LCH
47, 55, 271
OKLCH
0.55, 0.16, 254
XYZ
17, 16, 59
LUV
47, -25, -80
HWB
210, 10%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.