Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1972F9
RGB
25, 114, 249
HSL
216, 95%, 54%
HSB
216, 90%, 98%
CMYK
90, 54, 0, 2
LAB
50, 16, -76
LCH
50, 77, 282
OKLCH
0.58, 0.22, 260
XYZ
24, 19, 92
LUV
50, -24, -113
HWB
216, 10%, 2%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.