Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1973C3
RGB
25, 115, 195
HSL
208, 77%, 43%
HSB
208, 87%, 76%
CMYK
87, 41, 0, 24
LAB
47, -2, -50
LCH
47, 50, 267
OKLCH
0.55, 0.15, 251
XYZ
16, 16, 54
LUV
47, -26, -73
HWB
208, 10%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.