Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1973C5
RGB
25, 115, 197
HSL
209, 77%, 44%
HSB
209, 87%, 77%
CMYK
87, 42, 0, 23
LAB
47, -2, -51
LCH
47, 51, 268
OKLCH
0.55, 0.15, 252
XYZ
17, 16, 55
LUV
47, -26, -75
HWB
209, 10%, 23%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.