Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1973ED
RGB
25, 115, 237
HSL
215, 85%, 51%
HSB
215, 89%, 93%
CMYK
89, 51, 0, 7
LAB
49, 11, -70
LCH
49, 71, 279
OKLCH
0.58, 0.20, 258
XYZ
22, 19, 83
LUV
49, -25, -104
HWB
215, 10%, 7%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.